On New Terms Media
On New Terms Media is a consultancy, platform & framework helping leaders rethink their work and the narratives behind it, founded by award-winning journalist Caroline Fairchild. We're the editorial partner for leaders building narrative-driven brands — signature frameworks, thought leadership, and platforms that last.
Fairchild is a senior editorial leader with 15 years of experience building narrative-driven brands for organizations working at the intersection of women, work, and leadership. She translates research and data into multi-platform editorial programs—newsletters, podcasts, live shows, and social content—that build authority, grow audiences, and shape public conversation. She has launched editorial franchises from zero to hundreds of thousands of subscribers, co-authored landmark research on the workplace, and served as a visible, on-camera voice on leadership and power. Her work has been featured in Fortune, Bloomberg Businessweek, TIME, The New York Times, CNBC, CBS This Morning, CNN, Charter, Politico, Forbes, USA Today, HuffPost and Recode.
Signature Frameworks
The thinking thatbecomes the brand. I build the named, ownable idea that turns your expertise
into a recognizable point of view — the framework you point to in a keynote, the lens that travels across talks, essays, and the raise.My own is Leadership On New Terms, a structural framework for how leaders renegotiate
work in the age of AI.Audience Growth & Platform Strategy
The editorial infrastructure that holds the voice: newsletters, interview series, and content franchises, designed and run to
editorial standards that endure beyond any single role.
Thought Leadership
The voice that compounds: LinkedIn strategy and writing, long-form essays, op-ed development and placement, and interview prep — sharper and more recognizable over time.
Research-to-Narrative Translation
The full stack — idea conception, survey-instrument design, analysis, report writing, and amplification strategy. I led Lean In and McKinsey's Women in the Workplace report, the largest study of its kind on the state of women in corporate America, for multiple years.
© 2014